See how easy that was? In TWO sentences I introduced myself, and told you who I am. If I'm contacting them because they posted in a Facebook group, or maybe online somewhere, be sure to mention that! All you need is one additional sentence that says something like "I saw your post in the Shabadoo Goofball Facebook page" OR "I'm emailing you because I saw your post on the Awesomesauce Vendors webpage". In the email I would also link my website or Facebook page to the name of my business to make it easy for the recipient to check out my online presence. I'll tell you one thing, they DO NOT want to hunt you down online. Which brings me to.....
3 A). Show me who you are
This doesn't mean clog up someone's inbox with high-res photos when they didn't ask for them. But for darns sakes would you PLEASE link your social media?!?! I think it's great that you make handmade, up-cycled, themed pillows that help kids with night terrors(is this a thing-maybe?), but where can I see your work? Link your social media feeds in the email!! I can't tell you how many times Jill & I have had to go scrounging the internet for people and photos. (Again I reiterate, who are you?). It's always helpful to imagine yourself on the other end of this interaction. Would you want to spend extra time trying to hunt someone down and find their instagram account? Probably not, so why are you making someone else do your work for you? Plus there's a real easy way to NEVER forget to add in your social media links - add your social media links to your signature. Pretty slick right? I know!
4). Do Your Research
Remember the last time you were chatting with a friend and they knew you were training for a marathon and were really excited for you? Yeah, that felt pretty great didn't it? Someone took an interest in you and that makes us feel all warm and fuzzy inside. Same thing goes for events. So before shooting off a hasty email, go to the company's website, or Facebook page, or Instagram, or Twitter, or Pinterest, or LinkdIn, or Blog, or Youtube channel...or ANYTHING!Find out a little bit about who they are, what they stand for. There is a lot of info on those websites (like costs, times, dates, names of important people, mission statements, values, etc). Knowing a bit about the person/company you are contacting makes a HUGE difference. It will set you apart from the other emails and it shows that you've taken an interest in what that company does. We all want to feel valued for what we do, so taking the time to do a bit of research before hitting 'send' is well worth it.
5). Say Thank you, be Polite, and be Patient
(sidebar guys...it was really hard finding a not sarcastic thank you gif - just putting that out there!)
Everyone is "busy". Everyone is "important". Everyone has responsibilities, obligations, and priorities. You and the person you're emailing. So be sure to thank them for their time. Think about your day. How much of your day goes into reading and responding to emails...how much laptop rage do you experience in that time? lol A "thank you", or an "I appreciate your time" can go a long way. Likewise you can't expect an immediate answer. Things have really changed in the "internet age" and, let's admit it, in this time of instant messaging and texts we expect answers. Like NOW. Give them a solid three days. I know - when you're expecting an answer you're basically that chick from Willy Wonka singing "don't care hooooowww, I want it nooowwww!"and then she falls down a chute or something. Patience is a virtue, so try not to follow up too soon. You don't know what's happening on the other end. Unfortunately the written word can be misconstrued (even in this blog post! I wish we had a keyboard for sarcasm), so constant follow up emails can be seen as impatient or worse, rude. Now, that's not an excuse for anyone to let emails slide...but if you haven't heard back in a week, I'd say that's a fair amount of time to send a follow up. And sadly sometimes you just won't hear back...and that's shitty. BUT see email tip #1
Again, with most of these "Tips & Tricks" the key take away is to put the shoe on the other foot. Would you want to receive a cold email that has no pertinent information, that is curt, doesn't have a call to action (what do you want from me?), seems to know nothing about my business/brand, and doesn't say who it's from or what they do? Who would reply to an email like that? And that's the last tip - write an email you'd want to receive. What information do they need to know? What information do you want to know from them? Ask them for what you want. Be kind, and say thank you. Follow that and you're golden.